How the marked became socialized and the social mission marketized

Abstract

Technological development and the presence of technological innovations and competences in the non-profit sector are vital for modern-day contemporary societies. As the benefits provided by modern technologies can significantly contribute to the success of enterprises and other initiatives, the availability of these technologies and having the competence to use the mare increasingly in the forefront of interest. While bigger, profit-oriented businesses are generally able to finance the purchase of these products and services from the market, non-profit and grassroots organizations tend to lack the financial and/or human resources to fully exploit the opportunities they offer. Consequently, these organizations often fall behind compared to the public and business sector. As a response to this problem, alternative solutions – which range from searching for volunteers with special ICT competence to the foundation of non-profit support organizations – are followed. However,while many of these options can be useful and effective in certain situations, the demand for market-oriented professional services often arises.