On Viviana A. Zelizer: Economic lives. How culture shapes the economy (2011, Princeton University Press, Princeton)

Abstract

This recent book contains the essence of the outstanding work of Zelizer concerning her analysis of economic institutions from the perspective of culture and society. Economic activities are viewed using a micro-habitual approach according to which our casual habits and everyday actions are embodied in monetary transactions which reflect power relations and social structures. The earnings and expenditure of a loving couple or the resources that a household allocates to a child, etc., represent economic dilemmas which involve our most intimate ties as parents, children, partners and lovers.